Loti AI Press Room

Loti AI partners with Underscore Talent to provide AI-powered likeness protection for the agency's creator roster. The partnership enables proactive monitoring of deepfakes, impersonator accounts, and voice clones through Loti's Watchtower platform, which achieves a 95% takedown success rate within 17 hours. Loti CEO Luke Arrigoni and Underscore's Head of AI Dylan Flinn discuss agency-level adoption as the new baseline for creator representation.

The Ankler's Ashley Cullins speaks with Loti AI CEO Luke Arrigoni about the evolution from content takedowns to real-time compensation infrastructure for name, image, and likeness in generative AI. The piece features exclusive Loti platform data showing takedown success rates across TikTok, Pinterest, Instagram, and Facebook, positioning Loti as the authoritative source for AI rights clearance metrics. Arrigoni discusses how systems for licensing and royalties at the prompt level will emerge in 2026, enabling creators to monetize their likeness when AI-generated content uses their identity.

The Los Angeles Times covers the Motion Picture Association’s cease-and-desist action against ByteDance’s AI video generator Seedance 2.0 over alleged copyright infringement. The article examines escalating tensions between Hollywood studios and generative AI companies, featuring commentary from Loti AI CEO Luke Arrigoni on creative rights and enforcement.

With facial and voice recognition that can identify a person from just 15% of their face, Loti helps public figures like Keanu Reeves track and remove deepfakes, scams, and false endorsements across the internet.