The article explores how deepfake technology uses advanced AI models to create hyper-realistic, AI-generated content from images and videos. It highlights popular deepfake creation tools, current challenges in detecting deepfakes, and the risks these fakes pose to privacy, security, and trust.

As artificial intelligence rapidly evolves, new players are emerging to challenge the dominance of established tech giants. Among them, China-based DeepSeek has captured global attention with its cost-efficient AI models and open-source approach, signaling a shift in how advanced AI is developed and accessed. However, its rise has also sparked debates over data privacy, intellectual property, and the need for global AI governance, highlighting both the opportunities and complexities of this transformative technology.

Protecting our public image has been a key concern for individuals throughout history, even before the internet transformed how we share and access information. From protecting physical likenesses and reputations in print media to defending against unauthorized digital representations in today's AI-driven world, the desire to maintain control over one’s identity remains a timeless priority. This demand to control our public persona has historically driven the development of laws designed to protect reputations and prevent exploitation. With the emergence of the internet, the scope of these protections has had to significantly expand in order to address the new unique challenges posed by digital technologies. As active internet users, it is important for us to understand the legal frameworks used to protect us and the internet from the ever evolving digital threats we face today.