Loti AI welcomes Brandon Bauman as Chief Strategy Officer, bringing decades of experience at the intersection of media, technology, and intellectual property. Brandon will lead strategy, revenue, marketing, and partnerships as we expand our mission to protect digital identity and set new standards for ethical AI.

The DMCA laid the groundwork for online content protection, but it falls short when it comes to modern threats like deepfakes, AI-generated impersonation, and image-based abuse. Its manual, copyright-focused process wasn’t built to handle the speed or scale of today’s digital harm. As digital threats evolve, Loti AI combines the power of legal frameworks with AI-driven enforcement to help close the gap.

Explore how Loti AI is bringing likeness protection to everyone with an AI-powered system designed to monitor, detect, and remove harmful or unauthorized content. Learn what our consumer offering includes, how it works, and why protecting your digital identity is more important than ever in today’s evolving online landscape.

The NO FAKES Act has been reintroduced in Congress with bipartisan backing and support from major tech and entertainment industry leaders. This article breaks down what the legislation proposes, why it matters for digital identity and AI accountability, and how it could shape the future of content rights and enforcement online.

The article explores how deepfake technology uses advanced AI models to create hyper-realistic, AI-generated content from images and videos. It highlights popular deepfake creation tools, current challenges in detecting deepfakes, and the risks these fakes pose to privacy, security, and trust.

As artificial intelligence rapidly evolves, new players are emerging to challenge the dominance of established tech giants. Among them, China-based DeepSeek has captured global attention with its cost-efficient AI models and open-source approach, signaling a shift in how advanced AI is developed and accessed. However, its rise has also sparked debates over data privacy, intellectual property, and the need for global AI governance, highlighting both the opportunities and complexities of this transformative technology.

Protecting our public image has been a key concern for individuals throughout history, even before the internet transformed how we share and access information. From protecting physical likenesses and reputations in print media to defending against unauthorized digital representations in today's AI-driven world, the desire to maintain control over one’s identity remains a timeless priority. This demand to control our public persona has historically driven the development of laws designed to protect reputations and prevent exploitation. With the emergence of the internet, the scope of these protections has had to significantly expand in order to address the new unique challenges posed by digital technologies. As active internet users, it is important for us to understand the legal frameworks used to protect us and the internet from the ever evolving digital threats we face today.

The internet, as we know it, has only been around since the early 1990s. Yet, as of October 2024, there were over 5.52 billion internet users worldwide, more than half of the global population. This rapid expansion has granted unparalleled access to knowledge and communication, making the internet a cornerstone of modern information and a daily necessity for billions. However, with this widespread reliance comes inherent vulnerabilities, an inevitable consequence of any vast interconnected system.

Every day, millions of social media users unknowingly interact with fraudulent accounts designed to deceive them. While advancements in deepfake technology have captured the public's attention, their spotlight overshadows a far more pervasive and damaging issue, impersonator accounts. These accounts have become increasingly sophisticated, leveraging stolen images, personal details, and synthetic content to convincingly impersonate individuals or organizations and intentionally deceive other social media users.

As the 2024 election approaches and the polls remain tight, the nation's attention turns to predicting the outcome. In the midst of this, we’ve been analyzing the unauthorized content emerging around each candidate. This is a growing concern, as these manipulations can distort public perception and influence the political landscape.